Founder & CEO – Umer Mughal

My entrepreneurial journey began in 2014 with Classic Wood Works, where I worked in the furniture industry and learned the true value of craftsmanship, quality, and customer trust. From 2018 to 2025, I served as an Administrator in the real estate sector with SA Gardens, gaining business leadership skills, management experience, and a deep understanding of customer needs.

With the passion to build something meaningful and impactful, I launched EBR — a fashion brand created with the vision to deliver premium quality, stylish designs, and exceptional service. Today, I stand proud as the Founder & CEO of EBR, committed to redefining the clothing experience in Pakistan and inspiring others to believe in their dreams.

How EBR Started

EBR began with a simple passion: to deliver premium quality clothing and lifestyle products to people who appreciate elegance, comfort, and trust. Our journey started from small-scale reselling operations, where we carefully studied customer preferences, analyzed market trends, and built strong connections with reputable suppliers.
Step by step, EBR evolved — transforming from selling well-known brands into creating our own premium product line, crafted for everyday style, luxury, and long-lasting value.

Where We Started

EBR was founded in Pakistan, beginning from a modest setup driven by big ambitions. In the early phase, we operated exclusively through online platforms and social media, proudly serving customers across multiple cities.
As demand grew and customer trust strengthened, EBR expanded into a fully established business, now offering:

  • Nationwide delivery
  • A continuously growing
  • product range
  • Premium accessories
  • Luxury clothing

From a small digital presence to a recognized lifestyle brand — our journey is built on growth, trust, and customer satisfaction.

Why We Started

We started EBR to fill a genuine gap in the market — high-quality products with honest pricing and exceptional service.
While many brands prioritize profit, EBR focuses on value, transparency, and long-term trust.

Our mission is to inspire confidence through:
✔ Premium quality
✔ Fair pricing
✔ Dedicated customer care
✔ A commitment to excellence
EBR is more than just a brand; it is a journey of dedication, faith, and passion, created to serve customers with integrity.

Our Vision

To become Pakistan’s most trusted lifestyle brand with global recognition.

Our Mission

To provide premium quality products and services that exceed customer expectations through integrity, innovation, and true value.

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